{"id":26025,"date":"2025-06-23T03:01:27","date_gmt":"2025-06-23T03:01:27","guid":{"rendered":"https:\/\/digify.com\/?p=26025"},"modified":"2026-02-26T09:57:21","modified_gmt":"2026-02-26T09:57:21","slug":"lp-relationship-management-4-tactics-never-heard","status":"publish","type":"post","link":"https:\/\/staging-x.digifyteam.com\/zh\/blog\/lp-relationship-management-4-tactics-never-heard\/","title":{"rendered":"LP \u5173\u7cfb\u7ba1\u7406\uff1a\u4f60\u4ece\u672a\u542c\u8bf4\u8fc7\u7684 4 \u79cd\u7b56\u7565"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26025\" class=\"elementor elementor-26025\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ad8004 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ad8004\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6d70de\" data-id=\"a6d70de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5588745 elementor-widget elementor-widget-text-editor\" data-id=\"5588745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\"><strong>Digify note:<\/strong> This guest article has been written by our friend David Zhou, who is well connected in the IR and VC world. He also shares his musings on his <a href=\"https:\/\/cupofzhou.com\/\" target=\"_blank\" rel=\"noopener\">personal blog<\/a>.<\/span><\/i><i><span style=\"font-weight: 400;\">\u00a0Here, he offers a candid guide to investor relations, sharing unconventional yet deeply practical strategies for building lasting relationships with LPs beyond fundraising cycles.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-823e2bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"823e2bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-018c6f0\" data-id=\"018c6f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51961fc elementor-widget elementor-widget-text-editor\" data-id=\"51961fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\"><strong>Author\u2019s note:<\/strong> My promise to you is that we\u2019ll share advice you\u2019ve likely never heard before. If you\u2019re intimidated by the time you get to the end of this article, then we\u2019ll have done our job. Because that\u2019s what it takes to fight in the same arena as people I\u2019ve personally admired over the years. That said, this won\u2019t be comprehensive, but a compilation of N of 1 practices that hopefully serve as tools in your toolkit. This article is part 2 of a 2-part series. <a href=\"https:\/\/digify.com\/blog\/lp-relationship-management-2-frameworks-you-need\/\" target=\"_blank\" rel=\"noopener\">In part 1<\/a>, I shared the overarching frameworks that govern how I think about managing relationships. This second one focuses on tactical elements governed by these frameworks.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e344bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e344bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1ef1cb\" data-id=\"e1ef1cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-477a8e3 elementor-widget elementor-widget-text-editor\" data-id=\"477a8e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s easy to stay high-level and strategic. I won\u2019t. I personally find it helpful to have tactical examples about how to execute frameworks for LP relationship management. As your mileage may vary, the below will hopefully serve as tools for the toolkit, as opposed to Commandments or the Constitution for investor relations practices.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f73d29f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f73d29f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dd59e4\" data-id=\"6dd59e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-641fcfd elementor-widget elementor-widget-heading\" data-id=\"641fcfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tactic 1: Co-create<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e07d4 elementor-widget elementor-widget-text-editor\" data-id=\"02e07d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In general, people who help create a product have more mental and emotional buy-in to the continued success of said product. It\u2019s why influencers leverage their fanbase to generate new ideas for content. It\u2019s why laws and propositions are voted on. It\u2019s why your parents asked what you wanted for dinner. It\u2019s why, if you&#8217;re a junior team member and want budget and resources for your project, you ask for feedback from leadership (often). While not every LP wants to be intimately involved in the day-to-day, and even if they don\u2019t end up helping, it still goes a long way when you ask for their feedback and advice for major firm decisions, regardless of whether they\u2019re on the LPAC or not.\u00a0Building a strong LP relationship requires making them feel like true partners in the decision-making process. They want to be involved in:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hiring\/promoting a new partner or GP<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pivoting or expanding fund strategy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing the length of the deployment period or fund term<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating early DPI<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Breaking a partnership<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">LPs want to hear news before they become news. And if time and expertise allows, they\u2019d like to write the press release with you.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, if you have the bandwidth and resources, host events with them on topic areas they\u2019re interested in. Even if it\u2019s a small gathering of four to six people, it\u2019s the intentionality and the willingness that counts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd01ce6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd01ce6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a39d5a9\" data-id=\"a39d5a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd2b85c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd2b85c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06814da\" data-id=\"06814da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bcc530 elementor-widget elementor-widget-heading\" data-id=\"3bcc530\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tactic 2: Follow Up Without Asks, Often and Thoughtfully<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2daa31a elementor-widget elementor-widget-text-editor\" data-id=\"2daa31a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I think a lot about <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Forgetting_curve\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ebbinghaus\u2019 Forgetting Curve<\/span><\/a><span style=\"font-weight: 400;\">. Effectively, how long does it take someone to forget new information and as a function, how often do you need to remind someone for them to retain memory of that new piece of information? Within an hour, the average person forgets half of what they learned. Within 24 hours, the average person forgets 70% of it. And within a week, they forget 90%. I won\u2019t get too technical here, but if you are interested in learning more, I highly recommend reading this paper: Murre and Dros\u2019 <\/span><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC4492928\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Replication and Analysis of Ebbinghaus\u2019 Forgetting Curve<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">And so, in theory, every time someone\u2019s memory of you, of your thesis, or of your firm drops below 90% memory retention, you should remind them. Rough intervals of which are within minutes, within 2 hours, within a day, within a week, within 30 days, and so on. In practice, after you catch up with an LP, text them a note saying that you\u2019ll follow up within the day. And yes, texts are often far more effective in maintaining relationships with LPs than emails. Emails are read by other team members and often lost in inboxes. The only exception to this rule is if you or your LP is an RIA, and requires all communication to be archived, including text.<\/span><\/p><p><span style=\"font-weight: 400;\">Outside of scheduled catchups, spend a lot of time tracking people\u2019s hobbies and interests in your CRM, and sending LPs an article, video, interview or insight that reminded you of them or that you think they\u2019d genuinely appreciate; it goes a long way. Oh, and sending thank you notes more often than you think you need to, especially unprompted ones, really helps cement relationships. Over time, this will become a habit. Here\u2019s an example of an email I send often:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35fd952 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35fd952\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfa2830\" data-id=\"dfa2830\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc16b6 elementor-widget elementor-widget-image\" data-id=\"5bc16b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"305\" src=\"https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/06\/LP-relationship-2-1024x488.png\" class=\"attachment-large size-large wp-image-26026\" alt=\"LP relationship building tactics\" srcset=\"https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/06\/LP-relationship-2-1024x488.png 1024w, https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/06\/LP-relationship-2-300x143.png 300w, https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/06\/LP-relationship-2-768x366.png 768w, https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/06\/LP-relationship-2-18x9.png 18w, https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/06\/LP-relationship-2.png 1410w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c838eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c838eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb6bc80\" data-id=\"cb6bc80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13d719f elementor-widget elementor-widget-text-editor\" data-id=\"13d719f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Two things here:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You do not have to write like me.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telling people that they don\u2019t have to reply is more likely to result in a reply. Works for me 80-90% of the time when sending to a warm connection. Though, your mileage may vary.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">When I had <\/span><a href=\"https:\/\/cupofzhou.com\/felipe-valencia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Felipe Valencia from Veronorte on my podcast<\/span><\/a><span style=\"font-weight: 400;\">, he mentioned that he brought Colombian coffee for GPs whenever he visited the States. I also know of IR people and GPs who do the same for LPs. And vice versa from LPs to Heads of IR and GPs, especially from our Asian counterparts, where gifting culture is more common. Do note though that if your LP is from a public institution\u2014sovereign wealth fund, pension, endowment, or sometimes, even a large corporation\u2014individuals are not allowed to accept gifts more than $50, or sometimes none at all.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ede6bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ede6bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-091c225\" data-id=\"091c225\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-771b98a elementor-widget elementor-widget-heading\" data-id=\"771b98a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tactic 3: Prepare to Meet Ahead of Budget Cycles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebde88 elementor-widget elementor-widget-text-editor\" data-id=\"3ebde88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/cupofzhou.com\/david-york\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">One of my favorite lessons<\/span><\/a><span style=\"font-weight: 400;\"> from Top Tier Capital\u2019s co-founder, David York, was on when to see LPs as a function of budgetary cycles.<\/span><i><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d179793 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d179793\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c15d905\" data-id=\"c15d905\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b358ae elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"2b358ae\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cGoing to see accounts before budgets are set helps get your brand and your story in the mind of the budget setter. In the case of the US, budgets are set in January and July, depending on the fiscal year. In the case of Japan, budgets are set at the end of March, early April. To get into the budget for Tokyo, you gotta be working with the client in the fall to get them ready to do it for the next fiscal year. [For] Korea, the budgets are set in January, but they don\u2019t really get executed until the first of April. So there\u2019s time in there where you can work on those things. The same thing is true with Europe. A lot of budgets are mid-year. So you develop some understanding of patterns. You need to give yourself, for better or worse if you\u2019re raising money, two to three years of relationship-building with clients.\u201d\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82d42c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82d42c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3859eb2\" data-id=\"3859eb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5c6746 elementor-widget elementor-widget-text-editor\" data-id=\"b5c6746\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Knowing the timing of when to see who is important, especially these days when you\u2019re required to meet and build relationships across the world.\u00a0Strategic timing can make or break an LP relationship, particularly when it comes to securing allocations.<\/span><\/p><p><span style=\"font-weight: 400;\">While the above are usually for pensions, corporates and sovereign wealth funds, endowments, foundations, and large family offices all have recurring cycles. And meeting a few months before the ball has to roll can mean the difference between you being a line item somewhere and being on top of the docket.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04d843d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04d843d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad10c40\" data-id=\"ad10c40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3a60c elementor-widget elementor-widget-heading\" data-id=\"ca3a60c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tactic 4: The 11-star Experiences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7bc61 elementor-widget elementor-widget-text-editor\" data-id=\"6c7bc61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I first learned of this when tuning into a <\/span><a href=\"https:\/\/mastersofscale.com\/brian-chesky\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Reid Hoffman and Brian Chesky interview<\/span><\/a><span style=\"font-weight: 400;\">, which I highly recommend. It was further reinforced as I spent more time learning from people in the hospitality and culinary world.<\/span><\/p><p><span style=\"font-weight: 400;\">To summarize, everyone knows what a 1- to 5-star experience looks and feels like. But when everyone is optimizing on a 5-point scale, to outcompete others, you must compete on a scale they have yet to conceptualize. And so a five out of five experience is one where you leave happy and content enough to leave a glowing review because all the boxes were checked. Everything in your ideal vacation, retreat, or dining experience was fulfilled. So\u2026 if that\u2019s the new baseline, then what does a six out of five experience look like?<\/span><\/p><p><span style=\"font-weight: 400;\">Maybe that\u2019s sending a limo to pick someone up at the airport, so they don\u2019t have to find their own way to the establishment. That could also be finding your guest\u2019s favorite bottle of champagne and having it ready when they enter your premises.<\/span><\/p><p><span style=\"font-weight: 400;\">So, if that\u2019s a six out of five, what does a seven out of five look like? You\u2019ve pre-booked everything your guest is interested in before they show up and without them having to lift a finger. Or you learned that on their entire NY trip, your diners never had the chance to try an original New York hot dog from a street vendor, so you replace one course of the menu just so that they can try it. (True story. Would highly recommend reading Will Guidara\u2019s <\/span><a href=\"https:\/\/www.amazon.com\/Unreasonable-Hospitality-Remarkable-Giving-People\/dp\/0593418573\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Unreasonable Hospitality<\/span><\/i><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p><p><span style=\"font-weight: 400;\">So, if that\u2019s a seven-star experience, what does an eight look like? What about a nine-star? 10-star? 11-star?<\/span><\/p><p><span style=\"font-weight: 400;\">At some point, the stakes get quite insane. Meeting their role model from the history books. Using time travel or teleportation devices. Meeting aliens. But trust me, if competitive sports taught me anything, it\u2019s that it\u2019s good to envision the impossible as possible. And, the most important part to envision in this entire exercise is the genuine, and unstoppable smile that appears.<\/span><\/p><p><span style=\"font-weight: 400;\">So what does this look like in practice? I cannot list everything out there, because it\u2019s 1. not possible, and 2. if I can spell out a true 7- or 8-star experience, it\u2019s generalizable. And if it is, it won\u2019t feel special. That said, let me list out some I\u2019ve done in the past that hopefully serve as inspiration. Caveat, I\u2019m a Bay Area native, and I still live in the Bay Area.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An LP tells me they\u2019re coming to visit the Bay. I send them a suggested itinerary based on the number of days they\u2019re here, which balances both work and some under-the-radar touristy things. On top of that, I send hotels I suggest, restaurants I recommend, and more. All of which I offer to call on their behalf because I know the staff there and I might be able to get them a discounted rate or an automatic upgrade.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If I recommend a restaurant, and they agree to host a meeting there or just to try it out, I call the restaurant, tell them that they\u2019re really important people to me (can do so if I\u2019m a regular patron there already), and on top of that, I ask them to give the guests a kitchen tour.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I ask a local chocolatier to custom make some bonbons for me that are inspired by the individuals visiting, that I give to the LPs when I meet them in person.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If it\u2019s a rush order, I call one of the long-established fortune cookie shops in San Francisco for them to do a custom order and write custom fortunes inside each fortune cookie. And inside each fortune is a fun fact about each person I\u2019ve introduced them to meet while they\u2019re here.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When it comes to intros, 70% of my intros will be relevant to their business interests. Startups. VCs. Other LPs. 20% of my intros are my recommendation of who they should meet but might not know they should. 10% are 1-2 people I think extremely highly of who are outside of technology and startups, but will offer a fascinating perspective to the world. A YouTuber with millions of subscribers. A legendary restaurateur. A lead game designer. An author. A Nobel prize winning professor. Naturally, I do the last selectively. My job is also to protect their bandwidth. For the last set of intros, I also don\u2019t take intro requests.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">All-in-all, LPs, like the rest of us, are human. We\u2019re emotional creatures. We love stories. We are naturally curious. We love wonder. Their job doesn\u2019t always allow for them to be, especially with tons of back-to-back diligence meetings, conversations with stakeholders, and so on. So it makes me personally really happy when I can balance suspense and surprise when I help them craft trips to the Bay.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02e8e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02e8e5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa157d5\" data-id=\"aa157d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb85914 elementor-widget elementor-widget-text-editor\" data-id=\"fb85914\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These are just a few strategies and tactics among many. The goal with this and <a href=\"https:\/\/digify.com\/blog\/lp-relationship-management-2-frameworks-you-need\/\" target=\"_blank\" rel=\"noopener\">the previous<\/a> pieces was never to be exhaustive, but to inspire possibilities and your favorite practices. And if you\u2019re willing, I, as well as the Digify team, are always all ears about practices you\u2019ve come to appreciate and build into your own routine. Until the next time, keep staying awesome!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67962df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67962df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2558dc3\" data-id=\"2558dc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a43ae7 elementor-widget elementor-widget-image\" data-id=\"6a43ae7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#gated-footer-popup1\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"229\" src=\"https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/04\/Blog-Footer-Banner-2-1.png\" class=\"attachment-large size-large wp-image-25765\" alt=\"\" srcset=\"https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/04\/Blog-Footer-Banner-2-1.png 1000w, https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/04\/Blog-Footer-Banner-2-1-300x107.png 300w, https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/04\/Blog-Footer-Banner-2-1-768x275.png 768w, https:\/\/staging-x.digifyteam.com\/wp-content\/uploads\/2025\/04\/Blog-Footer-Banner-2-1-18x6.png 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u901a\u8fc7\u5171\u521b\u3001\u8ddf\u8fdb\u3001\u9884\u7b97\u5468\u671f\u8ba1\u65f6\u548c 11 \u661f\u7ea7\u4f53\u9a8c\u6765\u4fc3\u8fdb LP \u5173\u7cfb--\u8fd9\u4e9b\u90fd\u662f\u6df1\u5316 GP-LP \u5173\u7cfb\u7684\u53ef\u884c\u7b56\u7565\u3002.<\/p>","protected":false},"author":5,"featured_media":26026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[33],"class_list":["post-26025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-venture-capital"],"_links":{"self":[{"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/posts\/26025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/comments?post=26025"}],"version-history":[{"count":10,"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/posts\/26025\/revisions"}],"predecessor-version":[{"id":38718,"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/posts\/26025\/revisions\/38718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/media\/26026"}],"wp:attachment":[{"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/media?parent=26025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/categories?post=26025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-x.digifyteam.com\/zh\/wp-json\/wp\/v2\/tags?post=26025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}